# inpurpose

> Business optimisation consultancy for SME owners. We look at the whole operating system, people, processes, direction, and use AI where it earns its place. No jargon. Just progress.

inpurpose is a Highland-based business optimisation consultancy working with SME owners, women building something from scratch, and startup founders across the UK. We look at how a business actually runs, the people, the processes, and where it is going, then help owners tune the operating system end to end. AI is one of the tools we use, within a wider story.

We work in plain English. We do not assume any technical background. We do not sell software. We help people understand what to change, what to keep, and where AI earns its place.

Key things to know:
- Founded by Jill McAlpine, based in Inverness, Scottish Highlands
- Working with clients across Scotland and the UK
- Supported by Scottish EDGE
- Specialist focus on women-led businesses and startup founders
- No jargon, no upselling, no corporate framing

## Services

- [Business Optimisation Consultancy](https://inpurpose.co.uk/services/business-optimisation): The bigger piece of work. We look at the whole operating system, your people, your processes, and where the business is going, then help you tune it so the business runs better end to end. Covers operating system review, process and workflow design, team and roles, and direction and strategy.
- [Free AI Audit](https://inpurpose.co.uk/ai-audit): A free 30-minute session where we look at your business and tell you honestly where AI fits, what it will save you, and what to ignore. You leave with a clear written plan. No pitch at the end.
- [AI Training](https://inpurpose.co.uk/services/ai-training): One-to-one AI training sessions built around your business. We work through the tools that are actually useful for what you do, at your pace, using your real work. Available online across the UK and in-person in Inverness and the Highlands.
- [AI Workshops](https://inpurpose.co.uk/services/ai-workshops): Group sessions for teams, communities, or networks. Practical and hands-on, built around real tasks. No slides, no theory. Suitable for up to 20 people.
- [AI Implementation](https://inpurpose.co.uk/services/ai-implementation): We build it with you. Whether that is automating a process, setting up a tool, or getting a system working, we work alongside you so you understand it when we are done.

## Who we work with

- [SME business owners](https://inpurpose.co.uk): People who are already stretched and need AI to save them time, rather than add to their to-do list.
- [Women in business](https://inpurpose.co.uk/women-in-business): Women who do not need a tech background - they need someone who will explain it without making them feel behind. This is a deliberate and signature focus of inpurpose.
- [Startup founders](https://inpurpose.co.uk/for-founders): Founders who need to move fast and build with AI before they can afford a full team.

## Resources

- [AI training for SME business owners](https://inpurpose.co.uk/services/ai-training): Practical sessions for people who find tech overwhelming
- [AI workshops for teams and communities](https://inpurpose.co.uk/services/ai-workshops): Group sessions for teams, networks, and communities across the UK
- [AI implementation for SMEs](https://inpurpose.co.uk/services/ai-implementation): We build AI tools and automations with you, alongside you
- [AI workshops in the Highlands](https://inpurpose.co.uk/services/ai-workshop-highlands): Group sessions based in Inverness and across the Highlands
- [AI help for women in business](https://inpurpose.co.uk/women-in-business): Specialist support for women-led businesses
- [AI for startup founders](https://inpurpose.co.uk/for-founders): Fast, practical AI support for early-stage founders
- [No-code automation](https://inpurpose.co.uk/services/no-code-automation): Build automations without writing code
- [Microsoft Copilot setup](https://inpurpose.co.uk/services/microsoft-copilot): Get Copilot working properly for your business
- [Got stuck with AI?](https://inpurpose.co.uk/got-stuck): Help for people who tried AI and hit a wall

## Getting started

- [Book a free AI audit](https://inpurpose.co.uk/ai-audit): Free 30-minute session, no pitch, clear next steps
- [AI training sessions](https://inpurpose.co.uk/services/ai-training): One-to-one and group options
- [Contact and booking](https://inpurpose.typeform.com/to/hOlm2Kyi): Book directly via our booking form

## Company

- [About inpurpose](https://inpurpose.co.uk): Founded by Jill McAlpine. Based at Old Kilcoy House, teclan Business Centre, Tore, Scottish Highlands
- [Privacy policy](https://inpurpose.co.uk/privacy): How we handle your data
- [Terms of service](https://inpurpose.co.uk/terms): Terms and conditions
- [Careers](https://inpurpose.co.uk/careers): Working with inpurpose