We help talented founders + leaders grow great businesses and build better workplaces for everyone.
If you are here, you’ve likely built something brilliant - but the strategy’s not clear enough, the systems aren’t keeping up, and the way the team works day-to-day feels a bit messy.
That’s where we come in. We get inside your business, figure out what’s working, what’s not, and what needs to shift. Then we lead the change bringing the structure, rhythm and focus that keeps your business growing, without everything relying on you.
Not a founder? We also support organisations navigating change, especially when the team’s ready for better ways of working.
What we do
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Strategy
What matters, who’s responsible, and how it gets done. We help you set clear priorities, align the team, and make execution possible.
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Systems
Fix the way work flows. We streamline processes, clean up handovers, and reduce the chaos.
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People
Build leadership and team rhythm.
We develop confidence, embed feedback loops, and grow capability from within.
Who we work with:
We work with founder-led SME businesses.
You’ve grown through talent, hard work, and saying yes to everything. But now things feel messy behind the scenes - or you’re chasing a new opportunity, and the operation just isn’t built for what’s next.
You might be:
• Still holding everything together yourself
• Making plans, but nothing’s really landing
• Leading a good team without much structure
• Scaling fast but stuck in reactive mode most days
You’re not doing anything wrong; you’ve just outgrown how the business is set up to run.
That’s where we come in. We help you sort the inside of the business, so you can move forward with less stress, more structure, and real momentum.
And we don’t just work with founders.
We also work with senior leaders in policy, education, and public service who are driving change and need it to land, our clients include:
What our clients say about us
We prefer to respect our client’s confidentiality so don’t ask for quotes - instead we ask what changed. Here’s what our clients say after working with us.
“We’d been talking about making changes for over a year. Jill helped us get it done in three months.”
Growth Partnership Client
“We finally have a plan we’re actually following and executing - the team feel so connected to our growth plans."
Strategy Development Client
“I knew we had a good team, but we were all pulling in different directions. Jill helped us fix that and now we’re clear on strategy and actually making progress.”
Growth Partnership Client
Our Approach
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Diagnose
We find the friction quickly and clearly.
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Design
We build the right plan with your team.
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Deliver
We lead the work inside your business, not from the sidelines.
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Develop
We help your people develop habits and leadership to sustain the change.
We don’t deliver reports, we deliver change
We figure out what’s right for your team and your growth plans by getting laser focused on where you are going. We find the right technology, bring in the right experts, and ensure everything is done at a cost that makes sense while delivering clear ROI. We get that investing in your business is a big decision. That’s why every plan + decision I make is focused on value, efficiency, and long-term success.
Our services + prices
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Investment: £12,000–£25,000
A 3–6 month engagement to rebuild how your business runs and lead the change from within.
Includes:
Audit + process mapping
Team structure + rhythm redesign
Strategy-to-delivery plan
Embedded change leadership
Leadership + team development
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Investment from £2,500/month
When no one inside has capacity to lead change, we step in.Includes:
Interim ops/change lead
Delivery planning + accountability
Process rollout + team comms
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Business Review & Audit
Investment £1,500
A focused diagnostic of what’s not working and how to fix it.Includes:
90-min founder session
Our signature business review survey to map improvements
Visual map of current operations
Written audit with priority fixes
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£500/month per team of up to 5 (price increases in increments of 5)
Ongoing support to keep your people focused, accountable, and growing.
Includes:
Quarterly 1:1 Growth Meetings
Personal development plans
Goal setting + tracking
Optional lead coaching
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£1,490 (for teams up to 10) Price increases in increments of 10
Implement our Working With Me™ framework including a half-day session to reset how your team works together.
Includes:Working With Me™ approach
Working With Me™ manuals creation with team
Team profile mapping
Feedback + collaboration design
Shared charter + follow-up
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From £1,200
Got a specific process that needs sorting? We run a short, focused project to map it, improve it, and make it stick.
About us
inpurpose helps growth-minded leaders and teams grow without chaos, confusion, or burnout.
Led by Jill McAlpine, a strategist, operator and change expert with 20+ years of leadership experience across business, politics, and public service. She’s worked with businesses, policy makers, public sector leadership teams, and scaling businesses, helping them embed structure, systems, and team confidence that lasts. What you get from inpurpose isn’t theory. It’s real support, delivered inside your business, by someone who knows how to lead change and get results.