AI help that feels practical and approachable.
inpurpose helps SME business owners, women in business, and startup founders use AI without needing a technical background. Everything is built around plain English, real business tasks, and the confidence to actually use what you learn.
Meet Jill.
Jill McAlpine founded inpurpose after seeing how many business owners were being asked to adopt AI without being given a sensible way in. Her background is in helping people make sense of change, and she brings that same calm, practical approach to AI.
She works with clients across Scotland and the UK, with a particular focus on women-led businesses, startup founders, and SME business owners who want straightforward support.
Connect on LinkedInWhy inpurpose exists.
Most AI advice is written for people who already feel confident with tech. If you are running a business, that is usually the opposite of helpful. You do not need another tool list or a lecture about prompts. You need someone to show you what actually matters, what to ignore, and how to get a result you can use.
That is what inpurpose does. We make AI practical, understandable, and worth your time.
What we stand for.
Plain English
No jargon and definitely no assuming you already know the terminology.
Practical outcomes
Everything is designed to save time, reduce overwhelm, or help you move faster.
Confidence first
We help you understand enough to use AI properly, beyond handing you another tool.
What this means for you.
If you book a session with inpurpose, you will not be handed a pile of abstract ideas. You will get clear recommendations, honest advice, and a way forward that fits the way you actually work.
Start with a free AI audit