We build it with you.

You have a clear sense of something in your business that takes too long, happens too often, or is done inconsistently by different people. You want AI to fix it, but you do not have a developer, you do not want to hand it to an agency and wait three months, and you want to understand what you are getting. Implementation is built for that situation.

• Automations that remove repetitive admin tasks - invoicing, scheduling, follow-ups, data entry
• AI writing tools set up around your brand voice and the content your business produces regularly
• Research and monitoring systems that surface the information you need without you having to look for it
• Customer communication workflows that use AI to draft, personalise, and send at scale
• Internal tools that connect your existing software together and remove manual handovers

• Scoping call: a free 30-minute conversation to understand what you need and confirm it is the right fit
• Build session: we work alongside you in one or more focused sessions to build the tool or automation, using your real data and your real workflows
• Handover: we walk you through everything we have built, make sure you can access and edit it yourself, and answer every question before we finish
• Follow-up support: two weeks of email access after the build for questions as they come up in real use

We work with no-code and low-code tools wherever possible - Make, Zapier, Notion, Airtable, and the major AI platforms including ChatGPT, Claude, and Microsoft Copilot. We choose tools based on what fits your business and what you will actually be able to maintain, rather than what is newest or most impressive.

Led by Jill McAlpine, founder of inpurpose. Jill has built AI tools and automations for SMEs across Scotland and the UK. She works without jargon, explains every decision as she makes it, and will not build anything she cannot hand back to you with confidence.