AI help that actually makes sense.

    Practical AI training, audits, and hands-on support for small business owners.

    Built for people running something real.

    Most small business owners do not have a tech team, a big budget, or six months to figure it out. They need someone who will be straight with them about what AI can actually do for their business, and then help them do it.

    That is what inpurpose is for. We work with small business owners, women building something from scratch, and founders who need to move quickly. We make AI practical, not overwhelming.

    Based in the Highlands. Working across the UK.

    About us.

    Jill McAlpine. portrait

    Common questions.

    Getting started.

    Our services.

    Who we work with.

    Results.

    Not sure where to start?

    Most people we speak to are in one of two places: already using AI in bits and pieces and wanting help turning it into something that actually moves the business forward, or watching from the sidelines, aware that something needs to happen and looking for someone they trust to show them where to begin.

    The AI audit is free. It takes 30 minutes. You leave knowing exactly what to do next.