Make sense of AI.

    Building your competitive edge through practical use of AI, sharper systems, and stronger ways of working.

    How your business runs.

    We look at your business the way an owner does: through people, systems, priorities, delivery. We identify where AI can strengthen the work, where it can remove friction, and where it should stay out of the way.

    Our work covers business optimisation consultancy, AI adoption diagnostics, build sessions, team workshops, ongoing support.

    Your AI strategy.
    Is already running.

    Your team is already using AI in pockets. Your competitors are building it into daily work, and customer expectations are starting to shift around it.

    Decisions are being made every day, inside and outside your business, often without your input. The question is whether you are shaping that change or reacting to it after the fact.

    We treat that as part of running the business well. It sits alongside the work we do on teams, systems, strategy.

    How we work.

    01

    Business Optimisation Consultancy.

    We take a closer look at how your business runs day to day, from the shape of your team to the systems holding it together. We give you practical recommendations you can put to work straight away, whether AI belongs in the answer or not.

    Capabilities

    team structure, system review, operational clarity

    02

    AI Adoption Diagnostic.

    We spend two to three weeks inside your business looking at your team, your processes, your priorities, where AI genuinely fits. You leave with a written plan, a clear priority order, the specific tools we would put in your hands.

    Capabilities

    readiness review, workflow mapping, tool selection

    03

    Build Sessions.

    We work hands-on with your team using real projects, real tasks, real operational context. The tools and automations you build during the session leave the room with you already working.

    Capabilities

    prompt design, live builds, workflow automation

    04

    Team Workshops.

    We run focused sessions for teams who want to go deeper on a specific area, from everyday AI use to practical automation. The work stays close to what your team already does, which makes adoption easier and learning more useful.

    Capabilities

    team learning, applied AI, practical delivery

    05

    Ongoing Support.

    We stay close as your use of AI grows across the business. Through regular check-ins, fresh recommendations, ongoing support, we help you build confidence, consistency, stronger ways of working over time.

    Capabilities

    monthly advisory, adoption support, implementation guidance

    Finding you the right AI partner

    ChatGPT logoChatGPT
    Claude logoClaude
    Microsoft Copilot logoMicrosoft Copilot
    Perplexity logoPerplexity

    Upcoming events.

    Workshops, roundtables, and build sessions for founders and teams ready to put AI to work.

    AI Build Day. event poster
    27May
    upcoming

    AI Build Day.

    For women who lead, build and deliver in businesses across the Highlands & Islands.

    Tuesday 27 May 2025
    Inverness · in person
    Find out more

    About us.

    Jill McAlpine. portrait

    Iris Thompson-Burton. portrait

    Common questions.

    About inpurpose.

    Consultancy and training.

    Suitability.

    Location and delivery.

    Not sure where to start, let's chat.

    Most owners we speak to are in one of two places: some are already using AI in bits and pieces and want help turning it into something that actually moves the business forward, others are watching from the sidelines, aware that something needs to happen and looking for someone they trust to show them where to begin. inpurpose is built for both.

    A discovery call is a thirty-minute conversation where we get to know your business, hear what is on your mind, and work out together whether there is a fit. The call ends without a pitch, because the kind of work we do only starts properly when both sides are sure it is the right move. If the fit is there, we will talk about which of our ways of working makes sense as a first step.