Get Claude working properly for your business.

You've heard of Claude, or you're already using it occasionally, but you're not getting consistent results. You write a prompt, it gives you something back, and half the time it's not quite right and you're not sure why. This session is for SME business owners and founders who want to get genuinely useful, repeatable results from Claude without spending hours figuring it out themselves.

• What Claude is good at and where it outperforms other AI tools for business use
• How to write prompts that get useful results first time, rather than after five attempts
• Setting up Claude with context about your business so it works consistently
• Using Claude for writing, editing, research, customer communication, and planning
• Building reusable prompts for the tasks you do repeatedly
• How to use Claude's Projects feature to keep your work organised
• Where Claude fits alongside other tools like ChatGPT and Microsoft Copilot

• 1-to-1 session: a focused two-hour session built around your business and the specific tasks you want Claude to help with
• Prompt library: we build a set of reusable prompts for your most common tasks during the session, so you leave with something immediately useful
• Follow-up support: two weeks of email access after your session for questions as they come up in real use

A Claude account, either the free tier or Claude Pro. We recommend Claude Pro for business use as it gives you access to the most capable models and the Projects feature. We can help you decide which plan makes sense before the session.

Led by Jill McAlpine. Jill uses Claude extensively in her own work and teaches it from the perspective of a business owner who has figured out what actually works through practice, rather than theory.