Starting a business from scratch is hard enough without AI feeling impossible.

You're in the early stages of building a business. You might have left employment to do it, or you're building alongside a job. You've heard that AI can help but every article you read assumes a level of technical confidence you don't have yet. You want someone to show you what's actually useful at this stage, without making you feel like you've already fallen behind.

• Write and edit your website copy, emails, proposals, and social posts
• Help you think through your business idea, your pricing, and your positioning
• Handle the admin tasks that eat your time before you have a team to delegate to
• Research your market, your competitors, and your customers faster than you could alone
• Build simple automations that make your early processes run without you having to manage every step
• Help you create a digital product or tool without needing to hire a developer

• AI training: a practical session showing you the tools most useful for where you are right now and how to use them in plain English
• AI health check: a clear view of what AI can do for your specific business at this stage, and what to do first
• No-code automation: setting up simple automations that take repetitive early-stage tasks off your plate
• Build support: help building a digital product or tool if that's part of what you're creating

Most AI support is built for businesses that are already running. We work with women at the very start of the journey, which means the advice is calibrated to where you actually are, rather than where a more established business might be. We don't assume you have a team, a budget, or a technical co-founder. We start from where you are.

Led by Jill McAlpine. Jill has worked with founders at every stage and understands what the early days of building a business actually feel like. She built inpurpose to support the businesses that tend to get overlooked, and the women building them from the ground up.